Market Research Report
Market analysis involves defining the property and its surrounding area, as well as identifying supply and demand. The results and assumptions from the market analysis are also used in financial feasibility studies. Market analysis is an ongoing process that continues throughout the feasibility period, not only before the “Most Productive & Best Use Analysis” but also during the development and management stages of the project.
Market research is conducted to form the basis for the “Most Productive & Best Use Analysis.” The allowable uses, based on current planning conditions, are identified, and market research is carried out for projects that will be in competition in the market based on their usage types and components.
Based on the developer’s brand strength and sales capabilities, potential rental or sales figures for the project are estimated after the market research results are obtained.
